
To ensure compliance and successful A2P registration, campaigns must clearly define how users opt in and how messages are sent. Below are the primary campaign types based on setup within GoHighLevel (GHL).


✅ Pros
Fastest path to approval
Pre-filled fields → no manual configuration needed
Lower risk of compliance mistakes
Best for standard campaigns
Most businesses get approved within ~48 hours
❌ Cons
Limited customization
You cannot have opt in forms that is collection phone information or consent on your website

✅ Pros
Supports custom opt-in methods
Full control over all fields
Flexible for:
Chat widget flows
Advanced funnels
Custom compliance setups
❌ Cons
Higher chance of mistakes
More prone to A2P rejection if done wrong
Takes longer for approval
Requires deeper understanding of:
Opt-in compliance
Messaging structure
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