A2P CAMPAIGN VIA QUICK SETUP

The  Quick Setup (Pre-Built A2P Campaign) registration flow is a structured campaign submission experience designed to:

  • Improve compliance accuracy

  • Reduce carrier rejections

  • Eliminate manual compliance writing

  • Prevent classification errors

  • Streamline the A2P registration process


This flow enforces a Chat Widget–based opt-in method and automatically applies carrier-aligned compliance standards.

By locking required compliance elements and auto-generating mandatory disclosures, the system significantly reduces submission errors and approval delays.

Note: This campaign registration flow is not available for:

Mixed use-case campaigns(Sole prop) the use case will remain same i.e Sole prop.

Chat widget setup

HighLevel’s Pre-Built A2P (Widget-First) Flow simplifies compliance by using a pre-vetted chat widget to collect phone numbers. It uses an embedded, non-form, AI-validated widget on your site as the official, carrier-compliant opt-in method. This ensures high approval rates for 10DLC, focusing on a single, standardized widget approach. Most business complete there registration and get approved within 24-48 hours.

CHAT WIDGET FOR SOLE PROP

  • All use cases are available for Sole Proprietors

  • The use case must be registered as “Sole Proprietor”

  • Respective use case needs to be selected(Marketing/Non-marketing/Mixed use case).

Chat WIDGET- Marketing/promotional

  • Promotional and sales-driven messages.

  • New product launches

  • Seasonal offers and discounts

  • Newsletters

CHAT WIDGET- non-marketing/TRANSACTIONAL

  • Appointment reminders

  • Service updates

  • Order confirmations

  • Booking confirmations

  • Delivery / order status updates

  • General service notifications

CHAT WIDGET-mixed
(Recommended)

  • Used for a mix of transactional + occasional marketing messages

  • Appointment reminders + occasional offers

  • Service updates + promotional discounts

  • Customer follow-ups + feedback

CHAT WIDGET FOR SOLE PROP

Chat WIDGET- Marketing/promotional

CHAT WIDGET- non-marketing/TRANSACTIONAL

CHAT WIDGET-mixed

Common Reasons for A2P Rejections (Chat Widget) — Quick Setup Guide & Fixes

1. CTA / Opt-in Error (Chat Widget):
 This happens when the chat widget is added from:
 Website → Settings → Chat Widget
In this setup, the consent checkbox does not show, and consent appears pre-selected → leads to rejection.

Example 1:

You added the widget using the dropdown option

User opens the chat → no checkbox to agree for SMS within the Chat widget.

System assumes consent is already selected → Rejected

Fix:

Remove the current widget

Go to A2P Chat Widget setup flow

Copy the embed code

Paste it into the website body section

Example 2: Modified Widget Branding or Consent Language

Issue

The pre-built chat widget was edited and the branding text (for example, "Sponsored by LeadConnector") or consent language was modified.

This can lead to campaign rejection because the widget's approved language has been altered.

Resolution

Do not modify the widget's default wording, consent language, or branding details.

You may customize:

Colors

Styling

Interface appearance
Do not edit:

Opt-in language

Compliance text(Terms and privacy pages)

"Sponsored by" details

Example 3: Switching Campaign Types

Issue:

Changing a campaign from a manual registration flow to a Chat Widget flow (or vice versa) can cause inconsistencies in the opt-in language.

For example, the submission flow may display "Opt-In Form" instead of "Chat With Us", creating an opt-in compliance error that results in rejection.

Resolution:

Create a new Chat Widget campaign.

Compare the system-generated sample language with the existing campaign.

Replace any custom or outdated wording with the current system-generated compliance statements.

Resubmit the campaign using the corrected language.



2. Unverifiable Website Error:
 This happens when the website URL is different in different places. Or the main domain shows 404 Error(404 page is not set for the webisite).
Example:

Customer Profile: www.abcservices.com

Business Profile: abcservices.io

Campaign: abcservices.io

Since one URL is different → Rejected as “unverifiable website”
Fix:
Make sure the same website URL is used in: FYI the chat widget campaign flow is going to pick the website URL which is listed on the sub account's Business profile.

Customer Profile

Business Profile

Campaign


3. Failed Campaign (Chat Widget Flow):
If a Mixed Use Case or Sole Proprietor campaign is rejected, it cannot be resubmitted using the new registration flow. You will need to delete the previously rejected campaign and submit a brand-new campaign instead.

Go to Trust Center → Brand & Campaign → Campaigns

Click the 3-dot menu and delete the failed campaign

Return to Trust Center and select Create Campaign

Start fresh using the Chat Widget flow

Key Details for A2P & Chat Widget Integration

Key Considerations for Using the Chat Widget

  • 1]Website URL Consistency

    • Ensure that the website URL listed on the Business Profile matches the website used for the Brand and Campaign.

    • If a different website is being used for the campaign, the campaign may need to be failed/rejected in order to edit the "How do customers opt in to the messaging flow?" section.

    • In such cases, add the following statement:

    "Please refer to abc.com to view the customer's business, as this is the most up-to-date website for their business."

  • 2]Remove Phone Number Collection from Website Forms

    • When using the Chat Widget, make sure your website does not contain forms that collect phone numbers, including:

      • Contact forms

      • Calendar/appointment booking forms

      • Surveys

      • Quizzes

      • Any other lead generation forms

    • Remove all phone number fields and any related consent checkboxes from the website.

  • 3]Website Structure & Compliance Requirements

    Your website should not be a one-page website. It must be professionally structured and contain multiple pages.

    Website Compliance Checklist

    Clear Business Information

    • About Us page with company details.

    • Contact Us page containing:

      • Physical business address

      • Phone number

      • Email address

    • Team bios with real names and professional photos (where applicable).

    Transparent Business Model

    • Clear description of products and/or services.

    • Pricing information or a transparent pricing structure.

    • Clearly defined value proposition.

    Trust Signals & Legal Compliance

    • Dedicated Privacy Policy page.

    • Dedicated Terms of Service/Terms & Conditions page.

    • HTTPS-secured website.

    • Authentic customer testimonials or reviews.

    • Partner, accreditation, or certification logos (where applicable).

    Functional & Professional Design

    • User-friendly website layout.

    • No broken links or 404 errors.

    • Professional-quality images and branding.

    • FAQ section.

    Social Proof & Online Presence

    • Verified social media profiles linked on the website.

    • Press mentions, articles, or blog content.

    • Active blog, resources section, or company news page.

    Failure to meet the above requirements may result in campaign rejection or delays during the compliance review process.

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